FotoFocus, Lightborne Communications, Inc., creators of cutting-edge video content, and the Contemporary Arts Center (CAC) together announce Multiverse, the first Augmented Reality (AR) experience that brings a BLINK projection mapping creation to life in the palm of your hand.
“BLINK is an internationally recognized light, art and projection mapping event that we are thrilled to be a part of, but time and time again we have heard that people were yearning for a way to experience the magic after the event ends,” said Scott Durban, Lightborne’s President. “We saw a unique opportunity to combine Lightborne’s artistic, motion graphics, and 3D animation skills with leading-edge AR technology sponsored by FotoFocus to deliver an awe-inspiring way to experience the work as never before.”
Bringing this new experience to life was in itself a groundbreaking and innovative process. Lightborne worked to design and 3D print a scale model of the brilliant Zaha Hadid-designed CAC structure. Next, Lightborne’s artwork was translated into a format in which it appears to be to projected on the model when viewed through a custom app on an iPad that includes the fully scored soundtrack that accompanied the live experience. “With recent advances in mobile devices, the time is now for a technology like AR to take off, and we’re excited to see this type of immersive media allow us to create richer, more memorable experiences,” said Durban.
“FotoFocus jumped at the chance to partner with Lightborne and the CAC to bring Multiverse to the world,” said Carissa Barnard, Deputy Director of Exhibitions and Programming for FotoFocus. “Enhancing the physical world through a digital iPad ‘lens’ is an entirely new perspective on the artwork. We also look forward to including the experience in the 2020 FotoFocus Biennial: light &.”
Raphaela Platow, Director and Chief Curator of the CAC stated, “We are delighted to partner with Lightborne and FotoFocus to display this revolutionary piece of art. We welcome the city of Cincinnati and beyond to come to the CAC to see, hear and experience Multiverse for themselves.”
Those who weren’t able to experience BLINK live can now experience this remarkable projection in a new and immersive way that allows them to zoom, rotate and see multiple sides and angles as never before. Multiverse will be on display at Union Hall (1311 Vine St, Cincinnati, OH 45202) Tuesday, November 5th – Friday, November 8th and then in the lobby of the Lightborne and FotoFocus offices (212 E 14 St), which will be open to the public from 9:30am–5:30pm weekdays through the month of November.
“This is just the beginning. AR technology opens up a new world of visual possibilities for artists and brands, and it’s a space we’re excited to pioneer and bring to more clients,” said Durban.